The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
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Award
Agency
Client
Title
Category
Annual ID
BABY SCAN
Agency: adam&eveDDB / London + Biscuit Filmworks / London + Absolute Post / London + King Henry Studios / London
Client: MARMITE Category: Integrated / Omnichannel Campaign
Gingerbread Dread
Agency: Saatchi & Saatchi + Campbell Snacks + Le Truc + Spark Foundry
Client: Snyder's of Hanover Category: Integrated / Omnichannel Campaign
Grimace's Birthday
Agency: Wieden+Kennedy / New York + Krool Toys + Golin + Publicis Media
Client: McDonald's Category: Integrated / Omnichannel Campaign
H150 Anniversary
Agency: LePub / Milan + Boomerang / Amsterdam + Prettybird / London + MassiveMusic / Amsterdam
Client: Heineken Category: Integrated / Omnichannel Campaign
DOORDASH-ALL-THE-ADS
Agency: Wieden+Kennedy / Portland + Superette, the Creative Studio at DoorDash / San Francisco + Lord Danger + Modern Logic
Client: DoorDash Category: Integrated / Omnichannel Campaign
Next to Stok'd
Agency: Angry Butterfly / Toronto + Nimble / Toronto
Client: Stok'd Category: Integrated / Omnichannel Campaign
Award:
2024 Integrated / Omnichannel Bronze Pencil
Agency:
adam&eveDDB / London + Biscuit Filmworks / London + Absolute Post / London + King Henry Studios / London
Client:
MARMITE
Title:
BABY SCAN
Category:
Integrated / Omnichannel Campaign
Annual ID:
OS24_IG016B
Award:
2024 Integrated / Omnichannel Bronze Pencil
Agency:
Saatchi & Saatchi + Campbell Snacks + Le Truc + Spark Foundry
Client:
Snyder's of Hanover
Title:
Gingerbread Dread
Category:
Integrated / Omnichannel Campaign
Annual ID:
OS24_IG017B
Award:
2024 Integrated / Omnichannel Bronze Pencil
Agency:
Wieden+Kennedy / New York + Krool Toys + Golin + Publicis Media
Client:
McDonald's
Title:
Grimace's Birthday
Category:
Integrated / Omnichannel Campaign
Annual ID:
OS24_IG018B
Award:
2024 Integrated / Omnichannel Bronze Pencil
Agency:
LePub / Milan + Boomerang / Amsterdam + Prettybird / London + MassiveMusic / Amsterdam
Client:
Heineken
Title:
H150 Anniversary
Category:
Integrated / Omnichannel Campaign
Annual ID:
OS24_IG019B
Award:
2024 Direct Marketing Bronze Pencil
Agency:
Wieden+Kennedy / Portland + Superette, the Creative Studio at DoorDash / San Francisco + Lord Danger + Modern Logic
Client:
DoorDash
Title:
DOORDASH-ALL-THE-ADS
Category:
Integrated / Omnichannel Campaign
Annual ID:
OS24_DM040B